As the bridal world evolves, many modern brides are moving away from traditional wedding wear. They want dresses that reflect their personality and style. Chosen by Kyha has emerged as a leading Australian label that captures this shift in bridal fashion.
Offering contemporary, fashion-forward gowns, Chosen by Kyha (@kyhabride) is quickly gaining recognition among British brides looking to make a unique statement on their special day.
About Chosen by Kyha
The story behind Chosen by Kyha begins with founder Kyha Scott, who didn't originally set out to become a bridal designer. Scott started her career working in corporate fashion for major Australian retailers, but found herself wanting to pursue something more creative and fulfilling.
In 2011, when Scott was planning her own wedding, she struggled to find a dress that matched her vision. The market seemed to be filled with traditional gowns that felt outdated and didn't reflect her personal style. She wanted something that felt authentically her. So she decided to design her own wedding dress.
The response to her creation was overwhelming. People noticed the unique design, and friends began asking her to create custom pieces for their own weddings. This positive reaction planted the seed for what would eventually become her bridal empire.
Scott launched KYHA Studios in Melbourne, and her flagship brand, One Day Bridal, quickly gained momentum in the Australian market. However, she had bigger aspirations and wanted to reach more brides who were looking for something different from conventional bridal wear.
In 2016, Chosen by Kyha was born as the answer to this growing demand. The brand was designed to offer designer-quality wedding dresses at a more accessible price point, making high-fashion bridal wear available to a broader range of brides.
Chosen by Kyha’s Instagram has recently changed to @kyhabride. This shift is a considered step to help simplify, strengthen and connect with their global community.
What Chosen by Kyha Stands For
Chosen by Kyha represents more than just wedding dresses. It embodies a philosophy that puts the bride's individuality at the centre of everything. The brand stands firmly for self-expression and encourages brides to break away from conventional expectations.
At its core, the Chosen label believes that your wedding day should be a true reflection of who you are. This fundamental principle guides every design decision and creative choice the brand makes.
Chosen by Kyha champions confidence and celebrates brides who want to make bold choices. Rather than following what tradition dictates, it encourages brides to choose what feels authentically right for them. This approach resonates strongly with modern brides who want their personality to shine through on their special day.
What Sets Chosen by Kyha Apart
There's something special about Chosen by Kyha that sets it apart from other bridal designers. The brand successfully blends couture-level craftsmanship with contemporary, fashion-forward design principles.
The attention to detail is what truly makes these dresses special. You'll find clean, architectural lines paired with dramatic elements, creating a perfect balance between minimal and bolder design approaches. Each gown combines classic bridal elements with modern touches.
Chosen by Kyha wedding dress key features:
· Corset-style boning for structure and support
· Structured bodices with soft, flowing skirts
· Skirts with ruching to help conceal self-conscious areas
· Unexpected cut-outs that flatter the figure
· Bold structural elements balanced with delicate details
· Modern fabrics used in innovative ways
These designs create dresses that are memorable and photograph beautifully, while also feeling incredible to wear. Their attention to detail and commitment to quality extends throughout the entire collection.
In Kyha Scott’s Own Words
We caught up with Kyha Scott to find out more about her journey and vision for the brand.
Do you have any interesting facts or stories about how Kyha started?
"Believe it or not, before founding KYHA Studios, I was a police officer! But fashion has always been in my blood. My mum had a tennis and athleisure label while I was growing up, so creativity and design were part of my world from an early age."
What's Your Story and Where Did the Brand Stem From?
"During my own wedding journey, I saw a gap in the market for modern, fashion-forward bridalwear. I wanted to create pieces that made women feel like the best version of themselves rather than conforming to outdated bridal norms. In 2011, I started designing bespoke gowns, and from that initial vision, KYHA Studios has grown into what it is today."
What do you think of the brand today?
"Our brand mission is to empower women, and that's exactly how I want our brand to be today. Confident, empowered, and unapologetically themselves. Every design choice, from fabric selection to embellishment placement, is made with that in mind."
Is there anything that you want to say to potential future brides?
"Stay true to yourself. Your gown should reflect your personal style and make you feel like the most confident version of yourself. While it's natural to seek input from friends and family, their opinions should never outweigh how you feel in the dress. Choose the gown that makes you feel beautiful, empowered, and completely you, because at the end of the day, it's your moment."
Is there anything exciting that's to come?
"We're always evolving, and this year, we're excited to introduce pieces that go beyond bridal, designed for all women, not just brides. Stay tuned. There's a lot more to come on the runway."
Kyha’s vision is clear. Her passion is infectious. It's easy to see why Chosen by Kyha has become such a force in bridal fashion.
The brand continues to push boundaries, with each new collection bringing fresh perspectives. Every dress is a statement. A celebration of personal style. This is what sets the brand apart in an industry that can sometimes feel stuck in the past.
When it comes to pricing, Chosen by Kyha dresses typically range from around £2,500 to £5,000. And for two-piece separates, their corsets start at £1,260, with skirts ranging from £2,100 to £2,880. For more specific information on pricing, please visit our website to find out more.
Looking for a custom dress? While the brand itself doesn’t offer custom dresses, at Belle Lueur Bridal, we can create them for you! Jenny is an experienced designer and seamstress who will work with you to create something completely bespoke.
Whether you've fallen in love with the Chosen by Kyha aesthetic or you're just beginning your search for the perfect dress, Belle Lueur Bridal is here to help you discover your perfect gown. We're proud to stock one of the largest collections – if not the largest collection – of Chosen by Kyha dresses in the north of England, giving you access to some of the most sought-after wedding dresses in the world.
From bold architectural designs to romantic contemporary pieces, you can browse our complete range of Chosen by Kyha wedding dresses here.
If you have any questions about our collection or would like to discuss sizing and styling options, please don't hesitate to get in touch, or book your appointment now.
