PRIM
Made to order sizes take 4 to 6 months to arrive. Where a size is marked Sample, that is the gown from our rail, ready to ship in 2 to 4 working days.
You can also order online without visiting us. Questions? Message us on WhatsApp.
Prim features a flattering bodice with an on-trend Basque waist ensuring a flawless fit. She features internal boning and optional delicate straps that offer both comfort and sophistication, while her gathered skirt's flowing lines and contemporary silhouette move like a dream with every step. Choose Prim on her own or with her matching cape — select your option below.
Key Details
- Waist: on-trend Basque waist
- Skirt: gathered, with flowing lines and pockets
- Options: with or without matching cape
- Designer: MWL Bride
Fit Features
- Internal boning for structure
- Optional delicate straps
- Pockets
- Contemporary gathered silhouette that moves beautifully
Delivery
- Prim is made to order — MWL production typically takes around 6–7 months, though MWL do hold UK stock of a handful of styles, so please check with us if you're working to a tight timeline
- Please provide your wedding date when placing your order, so we can confirm your dress will be ready in time
- At checkout, please select your required shipping method
- Once your dress is ready, please allow an additional 1–2 weeks for processing and dispatch from us
- For international orders, any import duty and VAT due in your country is payable by you and is not included in the price shown
Please see our size guide and Made to Order terms for full sizing and ordering information.
Most of our gowns are made to order by the designer in the size you choose. Dresses are made to the designer's standard size chart, not bespoke to your measurements, so most brides need some alterations, which aren't included in the price.
Once your order has gone to the designer, we can't change the style, fabric, colour or size, or cancel it.
Lead times vary by designer and season and are estimates. Please add your wedding date when you order, and allow time for delivery and alterations.
If your date is tight, message us before ordering. Some designers offer a rush service at an extra cost.
1. Choose your size using the size guide. Our How to Measure guide explains what to measure, and if you're between sizes, message us and we'll advise.
2. Add your wedding date and check out. You can pay in full by card, Apple Pay, Google Pay, Shop Pay or Klarna.
3. We place your order with the designer. When your dress arrives, we send it to you with tracking.
Sample dresses are sent from the studio in 2 to 4 working days.
We ship worldwide. Gown shipping outside the UK is a flat £100.
Prices don't include import duty, customs charges or local taxes. These are paid by you directly to the courier or authority, and we can't estimate them in advance.
Made to order dresses can't be returned or exchanged for a change of mind or a wrong size once the order is with the designer. Your statutory rights aren't affected, so if your dress arrives faulty, email photos to hello@bellelueurbridal.com within 48 hours of delivery.
Sample dresses can be cancelled within 14 days of delivery. They need to be returned unworn and in their original packaging, at your own cost.
Read our full Made to Order Terms.
Measurements & Sizing
New to measuring? Read our step by step How to Measure guide before you start.
To ensure the best possible fit, we highly recommend having your measurements taken in studio at Belle Lueur Bridal or by a professional tailor. If you are unable to get measured professionally, please follow these guidelines: ask a friend or family member to help, use a soft measuring tape, and keep the tape taut but not tight. Take your bust measurement with no bra or a very thin bralette, across the fullest point. Your hip measurement is taken at the widest part of the lower body, including the curve of the bottom, not at the hip bones.
Find Your Size
Refer to the chart below and choose the size that fits you best. The measurements listed are for your body, not the garment. Your usual dress size may vary from your size at MWL Bride. If your measurements fall between two sizes, choose the larger size, as it is always easier to take a garment in than to let it out. Every MWL gown is made to order, and MWL also offers bespoke split sizing, so your bodice and skirt can be made in different sizes to suit your natural proportions. Please ask us about split sizing at your appointment. Even with made to order gowns, please anticipate alterations for that perfect fit.
Belle Lueur Bridal does offer in house alterations but can also offer advice on seamstresses closer to you if required. Please be aware seamstresses do book up 12 months in advance so it is worth getting this booked in. It is always better to book and cancel rather than not have one booked. Belle Lueur Bridal are not responsible for any alterations made after you receive the garment from us and choose to have your alterations done externally. If you have any sizing questions, please call or WhatsApp us on 07494202544 and we'd be happy to recommend your closest size.
Dresses / Gowns
Measurements listed are for your body, not the garment.
Centimetres
| Size | Bust (cm) | Waist (cm) | Hips (cm) |
|---|---|---|---|
| 0 | 82 | 60 | 88 |
| 2 | 84 | 62 | 90 |
| 4 | 86 | 64 | 92 |
| 6 | 88 | 66 | 94 |
| 8 | 90 | 68 | 96 |
| 10 | 94 | 72 | 100 |
| 12 | 98 | 76 | 104 |
| 14 | 102 | 80 | 108 |
| 16 | 106 | 84 | 112 |
| 18 | 111 | 89 | 117 |
| 20 | 115 | 93 | 121 |
| 22 | 119 | 97 | 125 |
| 24 | 125 | 103 | 131 |
| 26 | 129 | 107 | 135 |
| 28 | 133 | 111 | 139 |
| 30 | 138 | 116 | 144 |
Inches
| Size | Bust (in) | Waist (in) | Hips (in) |
|---|---|---|---|
| 0 | 32.5 | 23.5 | 34.5 |
| 2 | 33 | 24.5 | 35.5 |
| 4 | 34 | 25 | 36 |
| 6 | 34.5 | 26 | 37 |
| 8 | 35.5 | 27 | 38 |
| 10 | 37 | 28.5 | 39.5 |
| 12 | 38.5 | 30 | 41 |
| 14 | 40 | 31.5 | 42.5 |
| 16 | 41.5 | 33 | 44 |
| 18 | 43.5 | 35 | 46 |
| 20 | 45.5 | 36.5 | 47.5 |
| 22 | 47 | 38 | 49 |
| 24 | 49 | 40.5 | 51.5 |
| 26 | 51 | 42 | 53 |
| 28 | 52.5 | 43.5 | 54.5 |
| 30 | 54.5 | 45.5 | 56.5 |
Chart based on Made With Love Bridal's official size guide. All MWL gowns are made to order and split sizing is available.